The rise of online gambling has brought a greater demand from players all over the globe. Moreso, software companies have been dwelling on creating more software for online casinos. With this, more and more online casinos exist giving providing higher and tighter competitions.
Since online gambling is a serious business, and since the revenues are high, every online casino would give much effort to market and advertise their sites for more players to visit and play. There are cross-casino advertising, advertising in sites that speaks about online gambling, and the likes. But one entity that these sites cannot advertise in is Google.
Google, being one of the search engines and advertising giants, have certain restrictions on advertising online gambling in their company. Not all online gambling sites can promote and advertise.
According to an article in online-casinos.com, Google have made a couple or more restrictions on advertising and promoting online gambling in Google Ads. It states that these online gambling sites cannot post advertisements in other countries “except those for state license entities in Denmark, Finland, France, Norway, Portugal, Spain, New Zealand, and Sweden”. Other online betting and wagering sites can penetrate through other states and countries so long as they are licensed and authorized to operate.
In Google’s context of online gambling, it is defined as but is not limited to “sports books and sports betting lotteries, bingo, poker, sites that provide tips, odds, and handicapping, software facilitating online casinos and gambling, gambling tutoring online, gambling-related eBooks, ‘play for fun’ gambling or casino games of skill, including sites where the primary purpose is ‘play for fun’ gambling, or affiliate sites with the primary purpose of driving traffic to online gambling sites.”
With certain restrictions, probably gaining a wider market is quite impossible. Although measures are done to pave the way for online gambling to penetrate any market everywhere, it is yet closest to impossible as of the moment.