Online Gambling Branding Up a Notch
July 7, 2009Despite the economic downturn, it seems that the online gambling industry is exploring its corporate branding opportunities and is entirely incapable of operating in a vacuum. Billionaire, founder, Calvin Ayre moots his vision for Bodog as a capital venture like Virgin – where it will distinguish itself in the online poker industry through its idiosyncratic ‘outsider’ brands. After the reports that the Bodog brand is dabbling in the coffee business, news is surfacing that the online gambling industry is eying to get on board the airlines emporium. If governments, before, shun away from online gambling, today their paradigm is slowly shifting where internet gambling is now being considered as a nation’s possible saving grace – a way to bring in revenues and flush out state budget deficits. As the financial crisis takes it toll, the airline industry is globally affected and are currently looking at the positive revenue it will reap despite the economic lag if it were to offer internet gambling.
As airlines offer numerous promotions and discounted fares, Ryanaire, a European discount operator has considered luring more customers in with the promise of real online casino gambling while passengers are EnRoute. Plans are still in the preliminary stages and there is no indication as of yet which of the online casino gambling operators will take advantage of the possibly lucrative deal with Ryanair. The airline has a reputation for creative promotions, having published a calendar featuring female employees in skimpy outfits, and run commercials starring a sexy girl in schoolgirl outfit.
While online gambling regulations remain in tact, this industry is not likely to back out in all possible “capital ventures” it may encounter. Between the land, sea, internet, and mobile industries, gambling is available invariably – pretty soon this lucrative industry will be ubiquitous.
